Manager, Digital Consumer Experience & E-Commerce

TL;DR

Manager, Digital Consumer Experience & E-Commerce (DCXE): Leading the strategy, planning, and execution of digital marketing campaigns and destination programs across web, app, and online store platforms for Universal Studios Hollywood with an accent on guest-first digital experiences and cross-functional alignment. Focus on driving conversion, optimizing user journeys through A/B testing, and managing complex digital project lifecycles.

Location: Must be based in or able to commute to Universal City, California (Hybrid: 4 days/week in office)

Salary: $90,000 - $115,000 yearly

Company

hirify.global is a global leader in media and entertainment, operating a diverse portfolio of film, television, streaming services, and world-class theme park destinations.

What you will do

• Develop and execute digital strategies for major destination initiatives across web, mobile apps, and online stores.
• Lead cross-functional teams to shape guest-first digital experiences and ensure alignment across marketing and technology.
• Direct testing strategies, including A/B and usability experiments, to optimize conversion and guest satisfaction.
• Oversee campaign production, QA, and launch readiness to ensure timely and high-quality delivery.
• Monitor performance metrics and user behavior to identify friction points and drive continuous improvement.
• Manage stakeholder engagement and resolve executional risks across multiple digital workstreams.

Requirements

• 7+ years of experience in digital marketing, eCommerce, or related fields.
• Proven ability to manage complex projects from strategy through execution across web and app platforms.
• Bachelor’s degree in Marketing, Communications, Business, or Advertising.
• Strong project management, trafficking, and organizational skills with high attention to detail.
• Excellent communication skills with the ability to present concepts and business recommendations clearly.
• Proficiency in Microsoft Office Suite, particularly Word, Excel, and PowerPoint.

Nice to have

• Master’s degree in a relevant field.
• Hands-on experience with Content Management Systems (CMS).
• Experience with website analytics tools such as Adobe Analytics or Quantum Metric.
• Advanced Excel and PowerPoint skills.

Culture & Benefits

• Comprehensive company-sponsored benefits including medical, dental, and vision insurance.
• 401(k) retirement plan with company contributions.
• Paid leave and tuition reimbursement programs.
• Access to a variety of employee discounts and perks.
• Inclusive culture focused on professional development and community engagement.