Sales Leader (B2B)

TL;DR

Sales Leader (B2B): Build and own the end-to-end commercial sales motion for mainland China, establishing on-ground presence in the Greater Bay Area with an accent on full-cycle pipeline ownership, localized positioning, and scaling a China sales team. Focus on adapting onboarding and sales collateral to mainland founders’ decision drivers and objections while bridging marketing and operations for a demand-gen engine and seamless post-sale handoffs.

Location: Must be currently based in or willing to relocate to a Greater Bay Area city (Shenzhen, Guangzhou, Zhuhai, Foshan, or Dongguan) within ~1.5 hours by high-speed train from Hong Kong. Open to frequent travel to Hong Kong and occasional travel within mainland China.

Company

Back-office automation and fintech services for micro SMEs, combining proprietary software and AI.

What you will do

• Own the full sales cycle for mainland China prospects as the single point of contact, self-sourcing pipeline via network, outbound execution, and warm referrals.
• Establish and hit ramping monthly revenue targets for mainland China.
• Bridge marketing and operations by collaborating on a mainland China demand-gen engine and feeding back insights on ICP, lead quality, competitors, and local pricing.
• Provide localized input on China-facing website/content and adapt onboarding materials and sales collateral to match buyer objections and decision drivers.
• Build and scale the mainland team by recruiting, training, and managing additional sales representatives and expanding coverage to northern inland clusters (e.g., Beijing and Shanghai).

Requirements

• 5+ years of B2B sales experience with a strong track record at a high-bar firm (e.g., Alibaba, Tencent, ByteDance, or comparable blue-chip tech/fintech/cross-border business).
• Native Mandarin fluency and fluent English to run clear, confident written and spoken conversations with a Hong Kong and global team.
• Proven experience selling into mainland Chinese SMEs and cross-border founder contexts with full-cycle closed/won evidence.
• Strong strategic understanding of why mainland founders incorporate in Hong Kong, offshore structure options, and typical objections/decision drivers.
• Geographic & travel capability: currently based or willing to relocate to a Greater Bay Area city (Shenzhen, Guangzhou, Zhuhai, Foshan, or Dongguan) and able to travel frequently to Hong Kong and occasionally within mainland China.

Culture & Benefits

• Flexible work arrangements with up to 1–2 days of work from home per week; role is ideally suited for someone who prefers being primarily office-based and working closely with the Australia team.
• Emphasis on humility, kindness, and a diverse & inclusive environment.
• High responsibility and autonomy with fast-paced learning, including internal and external training programs.
• AI-focused environment with development of a regional center of AI excellence.
• B Corp certification and commitment to building a force for good.

Hiring process

• TA screen (~30 minutes) video call.
• Case study/technical round (~60 minutes) with VP Sales.
• Soft skills fit assessment (two 45-minute chats) with CRO and Co-Founder & MD Australia, plus reference interviews.