Product Marketing Manager (Industry Marketing)

TL;DR

Product Marketing Manager (Industry Marketing): Build industry marketing GTM from the ground up, driving awareness, demand, and adoption of hirify.global with an accent on messaging, positioning, and value propositions across verticals. Focus on competitive analysis, market insight gathering, and iterating strategy using metrics and stakeholder feedback to deliver data-driven recommendations.

Location: The Netherlands

Company

hirify.global is a fast-growing private cloud company for real-time analytics, data warehousing, observability, and AI workloads.

What you will do

• Develop GTM strategies and plans to drive awareness, demand, and adoption of hirify.global
• Craft messaging, positioning, and value propositions that resonate with customers and differentiate hirify.global
• Create marketing collateral (website content, blogs, presentations, and internal enablement materials)
• Collaborate with product managers, field teams, and marketing to gather market insights and understand customer needs
• Conduct competitive analysis to identify market trends and opportunities
• Measure performance with metrics, iterate based on feedback, and make data-driven recommendations

Requirements

• Substantial experience in product marketing (or product/technical roles) with time spent on industry/vertical marketing at a senior level
• Experience in the financial services industry specifically
• Excellent written and verbal communication skills for clearly articulating complex concepts
• Analytical mindset to leverage data and metrics for performance measurement and decision-making
• Proven ability to lead multiple priority workstreams and meet deadlines
• Deep understanding of databases, particularly OLAP

Nice to have

• Experience at a startup or other fast-moving environment
• Fluency in SQL

Culture & Benefits

• Flexible work environment; globally distributed and remote-friendly
• Employer contributions towards healthcare
• Stock options for new team members
• Flexible time off in the US and generous entitlement in other countries
• $500 home office setup for remote employees
• Opportunities to engage in-person via company-wide offsites

Hiring process

• Role level calibrated to experience
• Interviews focused on industry/vertical marketing experience, messaging/GTG execution, and analytical approach