Product Marketing & Category Specialist

TL;DR

Product Marketing & Category Specialist (Consumer Electronics/Gaming): Supporting the development and execution of GTM strategies for product launches in the Asia-Pacific region with an accent on market research, pricing analysis, and product lifecycle coordination. Focus on gathering actionable market insights, collaborating with cross-functional teams to drive sales performance, and ensuring seamless product introductions.

Location: Singapore (Onsite)

Company

A global leader in gaming hardware, software, and services dedicated to revolutionizing the gaming experience.

What you will do

• Assist in the development and execution of GTM strategies for regional product launches.
• Monitor industry trends, competitor activities, and customer preferences to provide actionable insights.
• Coordinate product lifecycle activities, including launch preparations and end-of-life planning.
• Collaborate with cross-functional teams on sales forecasting, demand generation, and pricing strategies.
• Support channel training initiatives for regional distributors and retail partners.
• Gather and organize performance data to support data-driven decision-making.

Requirements

• Bachelor’s degree in Business Management, Marketing, or a related field.
• 4-5 years of experience in product marketing or GTM strategy.
• Strong analytical skills with a data-driven mindset.
• Ability to collaborate effectively across Sales, Marketing, and Operations teams.
• Detail-oriented and solution-driven approach.
• Adaptability and willingness to learn in a fast-paced environment.

Nice to have

• Experience in Consumer Electronics or Direct-to-Consumer industries.
• Passion for gaming and familiarity with the gaming industry.

Culture & Benefits

• Opportunity to work on a global mission within a gamer-centric environment.
• Exposure to a diverse, international team spanning 5 continents.
• Commitment to an inclusive, respectful, and fair workplace.
• Focus on accelerated personal and professional growth.