Staff UX Research Strategist (AdTech)

Location: Remote from anywhere in Canada or the United States

Base salary: Canada: $156,000–$214,500 USD; USA: $148,000–$203,000 CAD. Additional compensation may include annual bonuses, commissions, equity awards, and benefits.

Company

hirify.global develops an AI-powered marketing platform that connects brand and performance marketing across programmatic advertising and marketing channels.

What you will do

• Lead end-to-end foundational research for emerging product areas and turn unmet user needs into product opportunities.
• Assess ideal customer profiles, value propositions, product-market fit, market size, competitive dynamics, and industry trends.
• Compare strategic opportunities, clarify assumptions and opportunity costs, and recommend where to invest.
• Co-own a strategic insights function with Product Analytics to identify emerging opportunities and risks.
• Partner with Product, Design, Vertical Solutions, Marketing, Sales, and Client Services to influence product strategy and go-to-market decisions.
• Coach UX researchers and improve scalable, AI-enabled research tools, workflows, and playbooks.

Requirements

• 7–10 years of applied research experience, with evidence of identifying new opportunities and influencing product or business strategy.
• Experience combining qualitative and quantitative UX research with market opportunity assessment, segmentation, market sizing, value propositions, product-market fit, and competitive research.
• Expertise in digital advertising, adtech/martech, data-driven platforms, or privacy-sensitive B2B technology markets.
• Systems thinking, comfort with ambiguity, and experience translating user, market, competitive, and regulatory insights into product direction.
• Experience influencing Director, VP, or CTO-level stakeholders and partnering with analytics or data teams.
• Hands-on experience integrating AI tools into research workflows and conducting research on AI-powered products or features.

Nice to have

• Experience in B2B and platform environments.
• Experience facilitating ideation and co-creation workshops.

Culture & Benefits

• Remote-first work with work-from-home reimbursements and optional global WeWork membership.
• Health benefits from the first day of employment and comprehensive mental health support.
• Paid time off, birthday leave, parental leave, and retirement or pension savings programs.
• Training, onboarding, conferences, courses, books, and access to hirify.global courses and certifications.
• Supportive culture with social and team events.