Senior UX Researcher (AI)

TL;DR

Senior UX Researcher (AI): Leading research strategy and execution across multiple product teams to tackle complex problem spaces in an AI-powered marketing platform with an accent on mixed-method studies and strategic stakeholder partnership. Focus on translating validated findings into product requirements and leveraging AI to scale research workflows.

Location: Must be based in Canada (Remote/Hybrid options available)

Company

hirify.global is a leading technology company providing an AI-powered marketing platform that enables marketers to reach and convert audiences through programmatic advertising.

What you will do

• Lead research strategy and mixed-method studies (qualitative and quantitative) across 3–4 product teams.
• Frame and scope ambiguous research problems into clear plans with defined objectives and expected outcomes.
• Facilitate workshops to translate validated findings into prioritized product requirements and design solutions.
• Act as a strategic partner to Product and Design stakeholders, challenging assumptions and representing the user perspective.
• Contribute to product roadmaps by ensuring research findings shape development cycles and long-term planning.
• Implement AI-driven improvements to UXR tools and processes to create repeatable, scalable workflows.

Requirements

• 4–7 years of applied UX research experience with a portfolio demonstrating actionable insights in complex tech spaces.
• Proficiency across a broad range of qualitative and quantitative research methods.
• Must be based in Canada.
• Hands-on experience integrating AI tools into the research workflow for synthesis and analysis.
• Ability to operate autonomously and manage multiple concurrent studies across various product squads.
• Excellent communication skills with a track record of presenting insights to executive leadership.

Nice to have

• Familiarity with digital advertising, data privacy regulations (GDPR, CCPA), and cookieless targeting.
• Experience conducting UX research specifically on AI-powered features and products.

Culture & Benefits

• Competitive salary and global retirement/pension savings (401K).
• Comprehensive health and mental health care programs starting from day one.
• Generous paid time off, including birthdays off.
• Work-from-home reimbursements and optional global WeWork memberships.
• Robust onboarding and support for personal development (conferences, courses, books).
• Access to specialized programmatic courses and certifications.