Assistant Marketing Manager (B2B Events)

TL;DR

Assistant Marketing Manager (B2B Events): Driving integrated, data-informed marketing campaigns to grow audiences, registrations, and brand awareness for exhibitions and conferences with an accent on digital performance, SEO/SEM, and marketing automation. Focus on executing multi-channel campaigns, managing agency deliverables, and ensuring brand consistency across all touchpoints.

Location: Must be based in Taipei, Taiwan (Hybrid role requiring onsite event support).

Company

hirify.global creates global platforms for industries, organizing over 500 large-scale branded events and providing year-round digital content and data solutions.

What you will do

• Co-develop annual marketing plans, budgets, and channel mixes aligned with business goals.
• Execute paid media campaigns across Meta, LinkedIn, and Google Ads to meet CPA/ROAS targets.
• Manage website content, landing pages, and SEO/SEM initiatives to drive discoverability and conversion.
• Oversee email marketing automation, segmentation, and lifecycle campaigns.
• Brief and review creative assets and social media content calendars.
• Track performance using GA4 and provide actionable reporting on KPIs.

Requirements

• Bachelor’s degree in Marketing or Communications.
• 4–8 years of experience in digital marketing, preferably in B2B events.
• Proficiency in English and Chinese (written and spoken) is required.
• Hands-on experience with Meta, LinkedIn, Google Ads, and GA4.
• Experience with CMS (WordPress) and marketing automation tools (HubSpot/Marketo).
• Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
• Ability to work flexible hours and attend onsite events as required.

Nice to have

• Experience with webinar platforms like Zoom or ON24.
• Familiarity with CRM processes (Salesforce) and lead scoring.
• Basic data visualization skills and A/B testing experience.
• Experience managing agencies and media/creative procurement.

Culture & Benefits

• Inclusive culture with active diversity and inclusion networks.
• Career development through LinkedIn Learning and internal mobility support.
• Annual leave plus the opportunity to work from anywhere for up to four weeks per year.
• Company-funded private medical cover and ShareMatch scheme.
• Volunteer days with charity match funding.