Industry Marketing Director (Fintech)

TL;DR

Industry Marketing Director (Fintech): Driving GTM positioning, messaging, and thought leadership for hirify.global's Financial Services business with an accent on private capital markets, investment banking, and real assets. Focus on building C-level relationships, orchestrating cross-functional GTM strategies, and positioning the company as a strategic partner for AI-enabled transformation.

Location: Charlotte, NC

Company

hirify.global is a growing public company providing software solutions for the financial services industry, focused on connected, data-driven firm operations.

What you will do

• Own the annual messaging architecture and strategic themes for financial services verticals.
• Create differentiated thought leadership content, including research-backed perspectives and keynote presentations.
• Lead GTM positioning and execution, including sales collateral, competitive positioning, and ABM campaign activation.
• Orchestrate cross-functional collaboration with Industry Principals, Product Marketing, Sales, and Demand Generation teams.
• Engage directly in strategic deal pursuits by developing custom executive messaging and supporting high-stakes client presentations.
• Track and analyze performance metrics to inform GTM strategy and product roadmap priorities.

Requirements

• 10-15+ years of experience in management consulting, product/industry marketing, or financial services.
• Expertise in high-growth enterprise SaaS and AI environments.
• Deep knowledge of private capital, investment banking, and real assets business models and buyer personas.
• Proven track record of developing high-profile thought leadership and market credibility.
• Outstanding executive presence and presentation skills for senior-level engagement.
• Willingness to travel up to 25% for client meetings and industry events.

Culture & Benefits

• Professional development support, including reimbursement for training and continuing education.
• Modern, open office environment designed for collaboration.
• Comprehensive wellness programs and flexible time off.
• Family-formation benefits and support during family-building journeys.
• Paid volunteer time off and donation matching program.