Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech): Developing and executing the go-to-market strategy for consumer lending products with an accent on product taxonomy, naming, and positioning frameworks. Focus on architecting a scalable GTM machine, building customer insight engines using JTBD, and optimizing web messaging across diverse business units.

Location: Remote (Must be based in Colombia)

Company

hirify.global is a leading financial platform in Colombia that provides banking and commerce services, including Buy Now, Pay Later (BNPL) solutions, for millions of customers and merchants.

What you will do

• Define product taxonomy, naming, and positioning frameworks for the entire consumer product portfolio.
• Codify and implement a cross-BU launch playbook to reduce time-to-launch and ensure messaging consistency.
• Own the consumer-facing positioning and messaging for CF and broader product narratives.
• Manage the messaging and positioning layer of the company website to support cross-sell narratives.
• Establish and operationalize a continuous customer insights engine using JTBD and persona development.
• Act as the primary bridge between Product, Marketing, and Sales to ensure seamless product launches.

Requirements

• 5+ years of experience in product marketing, with at least 2-3 years in a high-growth B2C fintech.
• Must be based in Colombia.
• Proven track record of architecting and executing successful GTM strategies from inception to optimization.
• Experience in qualitative and quantitative research methods, including customer interviews and A/B testing.
• Strong quantitative rigor and fluency in marketing and product metrics.
• Experience managing website content strategy for multi-product companies.

Nice to have

• AI-augmented PMM mindset: experience using AI tools for research synthesis, content drafting, and audience analysis.

Culture & Benefits

• Direct impact on redefining financial services and breaking down financial barriers in Colombia.
• Opportunity to join a fast-scaling company as an owner with meaningful equity.
• Collaboration with a world-class international team in an environment of excellence.
• Competitive compensation package including a generous salary and benefits.

Hiring process

• Recruiter screening (People Interview).
• In-depth interview with the Hiring Manager.
• Stakeholder interview with the Product Director.
• Cross-functional Deep Dive interview with future colleagues.
• Case study based on a real-world challenge (3-5 days).
• Final alignment interview with the Co-Founder.