Product Marketing Specialist

TL;DR

Product Marketing Specialist (Building Materials/IoT): Managing the full product portfolio lifecycle across diverse Indonesian market channels with an accent on segmentation, market fit, and competitive differentiation. Focus on executing go-to-market strategies, translating market insights into technical requirements, and ensuring a non-overlapping, profitable product range.

Location: Indonesia

Company

hirify.global is a global leader in access solutions, providing innovative physical and virtual security products to billions of people worldwide.

What you will do

• Define and manage the end-to-end product strategy and segmentation for the Indonesian market across GT, MT, E-Commerce, and project channels.
• Lead the full product lifecycle from ideation and roadmap planning to launch and retirement.
• Conduct Voice of Customer (VOC) research and competitive benchmarking to identify market gaps and opportunities.
• Execute go-to-market strategies, including positioning, pricing, and the development of sales enablement materials.
• Collaborate cross-functionally with engineering, supply chain, and sales teams to align product readiness and technical requirements.
• Maintain accurate product information and data across all internal systems and platforms.

Requirements

• Bachelor’s degree in Marketing, Business, or Engineering.
• 5+ years of experience in product marketing or management within building materials, FMCG, or smart/digital solutions.
• Fluent in Bahasa Indonesia and English (oral and written).
• Strong understanding of the Indonesian market structure including GT, MT, and e-commerce.
• Willingness to travel domestically for market visits and product evaluations.

Culture & Benefits

• Opportunity to work with a global leader in access solutions with a presence in over 70 countries.
• Focus on results-oriented career growth and professional development.
• Access to regular feedback, training, and international career opportunities.
• Commitment to diverse and inclusive team environments.