Product Localisation Lead (Mexico)

TL;DR

Product Localisation Lead (Mexico): Driving hirify.global’s localisation strategy and cultural relevance for the Mexican market with an accent on product growth, user experience, and market-specific roadmap decisions. Focus on analyzing user behavior, collaborating with cross-functional teams, and championing culturally authentic experiences to scale the brand's impact in Mexico.

Location: Must be based in Mexico City, Mexico

Company

hirify.global is a global visual communication platform empowering everyone to design, with a mission to make design accessible to all.

What you will do

• Own and execute the localisation strategy to improve cultural relevance and user experience in Mexico.
• Partner with regional teams to influence product growth initiatives and roadmap priorities.
• Analyze user activation and subscription funnels to identify growth opportunities.
• Provide cultural insights to global marketing and content teams to ensure authentic resonance.
• Collaborate with external partners and linguists to deliver high-quality localized experiences.
• Champion the voice of Mexican users internally to drive brand love and product adoption.

Requirements

• Strong experience in localisation, product, or marketing roles focused on the Mexican market.
• Fluent in both Spanish and English with exceptional communication skills.
• Deep understanding of Mexican digital behaviors and cultural nuances.
• Proficiency in data analysis to evaluate funnel performance and identify trends.
• Ability to thrive in cross-functional environments and influence stakeholders.
• Strategic mindset combined with hands-on execution capabilities.

Nice to have

• Experience working across LATAM Spanish-speaking markets.
• Background in SaaS or product-led technology companies.

Culture & Benefits

• Equity packages to share in company success.
• Inclusive parental leave policy.
• Annual Vibe & Thrive package for wellbeing and office setup.
• Flexible leave options to support personal recharge and work-life balance.