Hubspot CRM Lead

TL;DR

Hubspot CRM Lead (HubSpot CRM): Administering HubSpot CRM and translating complex data into actionable business intelligence with an accent on CRM automation, performance dashboards, and operational analytics. Focus on building scalable reporting for marketing and sales, and extracting/normalizing property management data to support the Investment Management team.

Location: Mexico

Company

hirify.global is hiring a HubSpot CRM Lead to own CRM administration and analytics for marketing, sales, and investment operations.

What you will do

• Fully own HubSpot CRM administration, including fields, workflows, data hygiene, permissions, automation, and reporting.
• Design and maintain sales leadership dashboards (conversion funnel, cycle time, velocity by persona, cost per close).
• Collaborate with marketing and sales to execute CRM-based automation that improves pipeline efficiency and scalability.
• Analyze CRM and marketing/sales activity data to identify high-value investor personas and optimize lead conversion insights.
• Extract and normalize data from property management platforms (e.g., AppFolio, ResMan) and build dashboards for property-level metrics (leasing results, rent growth, delinquency, occupancy).
• Automate manual reporting workflows to improve staff efficiency and increase data transparency across the firm.

Requirements

• 3–6 years of experience in data operations, CRM administration, or analytics roles supporting sales and marketing.
• Advanced capability in HubSpot CRM workflow development, automation, and custom reporting.
• Advanced Excel skills, including pivot tables and complex formulas.
• Preferred experience with real estate/property management systems such as AppFolio or ResMan.
• Strong analytical mindset and ability to lead CRM/analytics function autonomously in a fast-moving environment.
• Ability to partner effectively with marketing, sales, and investment teams.

Culture & Benefits

• Remote work setup based in Mexico.
• High-impact, analytical role focused on solving business problems with data.
• Autonomous ownership of CRM and analytics function with cross-team collaboration.