Associate Manager, Customer Marketing (Retail)

TL;DR

Associate Manager, Customer Marketing (Retail): Leading end-to-end retail activations and omnichannel campaigns to drive sales and brand impact for the hirify.global portfolio with an accent on the full shopper journey. Focus on optimizing in-store theatre and eRetail excellence to maximize share of voice and ROI across EMEA retailers.

Location: Slough, England (Hybrid/Flexible work model)

Salary: GBP £57,040 – £67,735 per year

Company

hirify.global is a leading global toy and family entertainment company and owner of iconic brand portfolios including Barbie, Hot Wheels, and Fisher-Price.

What you will do

• Lead end-to-end retail activations to maximize commercial opportunities and drive sales against revenue targets.
• Oversee in-store and digital execution across trade and campaign activity for retail excellence.
• Utilize data and insights to shape retail strategies and implement a test-and-learn mindset.
• Build and nurture strong partnerships with major EMEA retailers and agencies.
• Create compelling category and channel pitch decks to support sell-in and marketing solutions.
• Manage budgets, monitor spending, and analyze performance using ROI metrics.

Requirements

• Significant experience in shopper, retail, or trade marketing with strong omnichannel activation expertise.
• Degree in Marketing, Business, Digital/Commerce, or a related field.
• Deep understanding of the EMEA retail landscape and shopper behavior.
• Strong commercial acumen and the ability to turn insights into actionable ROI.
• Excellent written, verbal, and presentation communication skills.
• Must be based in or able to work from Slough, England.

Nice to have

• Experience in the toy, games, or entertainment industry.

Culture & Benefits

• Participation in the hirify.global Incentive Plan (MIP) with a target bonus of 10% of base salary.
• Generous time off: 25 vacation days, 2 volunteer days per year, and a birthday off.
• Comprehensive health coverage: Private health, dental, life, and disability insurance.
• Financial perks including a car allowance and a contributory pension scheme.
• Extensive family benefits: Fully paid leave for first caregivers (24 weeks) or co-parents (12 weeks).
• Employee discounts on hirify.global products and "Be well at hirify.global" program.