Senior Technical Program Manager (CDP)

TL;DR

Senior Technical Program Manager (CDP): Own end-to-end delivery of a Customer Data Platform (CDP) implementation program for a major hotel client with an accent on cross-functional technical execution, vendor accountability, and compliance-first governance. Focus on translating ambiguous business needs into sequenced technical plans, driving RAID-based decision-making, and activating CDP use cases through identity resolution and audience segmentation.

Location: Columbia, MD

Salary: $85–$95/hr

Company

hirify.global delivers data, digital marketing, and AI solutions for Fortune 500 clients.

What you will do

• Own end-to-end CDP program delivery from scoping through implementation, configuration, integration, and activation.
• Build and maintain cross-functional project plans, timelines, and resource allocations across teams without direct authority.
• Oversee data ingestion, identity resolution, and audience segmentation in the Segment CDP environment.
• Coordinate data flows and connectivity between marketing, IT, data engineering, and external vendor platforms.
• Manage CDP vendor relationships, hold partners to SLAs/delivery commitments, and run decision forums and issue resolution.
• Translate evolving requirements into concrete CDP use cases and activation plans, including change management and downstream system impacts.

Requirements

• 10–15+ years of professional experience, including 5+ years in technical program management or complex cross-functional program delivery.
• Proven experience owning large-scale technical implementations end-to-end (not just coordinating workstreams).
• Ability to drive alignment and accountability across senior stakeholders and external vendors without direct authority.
• Experience managing vendor relationships, contracts, and SLA performance in a consulting or client-side delivery context.
• Strong executive communication skills for VP/C-level audiences and structured governance artifacts (RAID logs, project plans, status reports).
• Comfort operating in ambiguity with shifting priorities and incomplete information.

Nice to have

• 2–3+ years of direct CDP experience (Segment, mParticle, Salesforce CDP, Adobe Real-Time CDP, or similar) in implementation/activation/program oversight.
• Hands-on familiarity with data ingestion, identity resolution, and audience segmentation to evaluate technical trade-offs.
• Experience in hospitality/travel/financial services or other complex consumer industries with multi-channel marketing programs.
• MarTech or enterprise data platform program background with multi-system integration.
• PMP, PgMP, SAFe, or equivalent program management certification.

Culture & Benefits

• 6-month contract role that could become permanent over time.
• Competitive benefits program may include medical, dental, vision, 401(k), paid time off and holidays, commuter benefits, flexible spending accounts, life/disability insurance, and employee assistance programs.
• Compensation within the stated hourly range depends on experience, skills, certifications, training, and location.

Hiring process

• Week-one expectation: assess the program, align key stakeholders, and identify the top 3–5 risks within the first 30 days.
• Interviews focus on program leadership in complex, multi-stakeholder environments, vendor accountability, and executive communication.