Director, Ads Optimization & User Acquisition (AdTech)

TL;DR

Director, Ads Optimization & User Acquisition (AdTech): Driving the strategy and evolution of performance advertising capabilities with an accent on audience intelligence, bidding systems, and ROAS optimization. Focus on scaling user acquisition, improving conversion prediction models, and enhancing campaign efficiency for global advertisers.

Company

hirify.global is a global software company hirify.globalting a high-performance advertising platform used by millions of people worldwide.

What you will do

• Define and execute the strategy for hirify.global Ads' optimization and user acquisition capabilities, focusing on long-term value creation.
• Lead the evolution of core advertising systems including bidding, auction optimization, targeting, attribution, and budget allocation.
• Partner with Engineering, Machine Learning, and Data Science teams to improve conversion prediction and user value modeling.
• Develop product roadmaps and investment priorities based on business impact and advertiser needs.
• Establish success metrics and performance frameworks across ROI, ROAS, and advertiser retention.
• Collaborate with Commercial and Customer Success teams to translate customer insights into scalable platform improvements.

Requirements

• 8+ years of experience in Product Management, Advertising Technology, Performance Marketing, or Machine Learning.
• Deep understanding of mobile app-install advertising, programmatic ads, DSPs, ad exchanges, and MMPs.
• Experience with machine learning-driven advertising systems, including audience modeling, ranking, and bidding.
• Bachelor's degree or higher in Computer Science, Engineering, Mathematics, Statistics, Economics, or a related discipline.
• Proven ability to influence and collaborate across Product, Engineering, Data Science, and Commercial organizations.
• Strong analytical mindset with a track record of using data to drive product strategy and business outcomes.

Culture & Benefits

• Work within a diverse and international team of experienced professionals.
• Flat organizational structure with short decision-making paths and high individual ownership.
• Collaborative environment that values curiosity and impactful contributions.
• Opportunity to shape the future of performance advertising on a global scale.