Programmatic Campaign Manager (AdTech)

TL;DR

Programmatic Campaign Manager (AdTech): Driving performance and execution of advertiser campaigns sold through PlayStation’s programmatic advertising business with an accent on DSP platform management and optimization strategies. Focus on managing PMP and Programmatic Guaranteed deals, optimizing cross-channel delivery (display, video, CTV), and improving campaign efficiency to meet client KPIs.

Location: Hybrid working model

Company

hirify.global is the company behind the PlayStation brand, delivering cutting-edge hardware and network services to millions of users worldwide.

What you will do

• Own end-to-end execution of programmatic campaigns, including planning, setup, launch, and reporting within DSP platforms.
• Manage PMP, Programmatic Guaranteed, and open exchange campaigns to ensure delivery, pacing, and performance targets are met.
• Optimize campaigns using bid strategies, audience segmentation, and inventory selection across display, video, and CTV.
• Collaborate with internal and external teams to ensure deal health, troubleshoot delivery issues, and optimize supply paths.
• Partner with Client Partners to align programmatic execution with client KPIs and provide strategic recommendations on targeting.
• Analyze performance metrics such as CTR, CPA, and viewability, collaborating with analytics SMEs on attribution frameworks.

Requirements

• Proven experience in programmatic advertising or digital media.
• Hands-on experience managing campaigns within DSP platforms such as The Trade Desk, DV360, or Maestro.
• Strong understanding of RTB, PMP, and Programmatic Guaranteed deal types.
• Experience optimizing campaigns across display, video, or CTV.
• Strong analytical skills and proficiency in Excel.
• Strong communication and stakeholder management skills for a fast-paced, client-facing environment.

Nice to have

• Experience working with SSPs or ad servers.
• Familiarity with measurement and verification tools such as IAS, Nielsen, Double Verify, or Comscore.
• Understanding of identity solutions and audience targeting strategies.
• Basic knowledge of SQL or other data analysis tools.
• Previous experience in gaming, entertainment, or consumer industries.

Culture & Benefits

• Hybrid working model (FlexModes).
• Discretionary bonus opportunity.
• Private Medical Insurance and Dental Scheme.
• 25 days holiday per year.
• On-site facilities including a gym, subsidized café, and bar.