Social Media Marketing Manager (HRTech)

TL;DR

Social Media Marketing Manager (HRTech): Developing and executing a comprehensive social media strategy to showcase the brand's voice and connect with small business owners and HR professionals with an accent on content curation and community engagement. Focus on scaling social processes, monitoring brand reputation, and using data-driven insights to optimize platform performance.

Location: Hybrid in New York, NY

Salary: $121,000 - $151,000 per year

Company

hirify.global is an HR platform that helps small businesses and entrepreneurs manage HR issues and administrative tasks so they can focus on growth.

What you will do

• Lead the creation and implementation of a robust social media strategy aligned with broader communication and marketing goals.
• Create and curate engaging on-brand content, including posts, stories, and videos for LinkedIn, Instagram, and X.
• Own the content calendar, including the scheduling and publishing of all social media content.
• Foster community engagement by building relationships with target audiences and growing the brand following.
• Monitor social platforms for crisis management and use social listening to identify brand opportunities.
• Collaborate with Creative, Growth Marketing, and Product teams to ensure a unified brand voice across all channels.
• Analyze and report on performance using tools like Sprout Social to continuously optimize strategy.

Requirements

• Must be based in New York, NY to support the hybrid work model.
• 5-7 years of proven experience in social media strategy, content creation, and community management.
• Experience building content calendars, campaigns, and managing social listening.
• Proficiency with scheduling and analytics tools, specifically Sprout Social.
• Ability to work cross-functionally and deliver creative briefs to design teams.
• Strong understanding of platform-specific trends and B2B/tech audience dynamics.

Culture & Benefits

• Welcoming and casual environment with company retreats and wellness program offerings.
• Supportive, entrepreneurial culture with opportunities to learn from startup community leaders.
• Comprehensive benefits package and total rewards philosophy.
• Values-driven environment focused on Camaraderie, Openness, Grit, Integrity, and Simplicity (COGIS).