Senior Manager of Site Merchandising (Ecommerce)

TL;DR

Senior Manager of Site Merchandising (Ecommerce): Owning the end-to-end customer journey for the German market with an accent on site optimization, storytelling, and organic growth. Focus on integrating AI search capabilities, scaling SEO strategies, and localizing the digital experience for the EU market.

Location: Berlin, Germany. 4 days in person in the office will be required.

Company

A direct-to-consumer tech company disrupting the retail industry by using AI, analytics, and automation to provide high-quality essentials at radically low prices.

What you will do

• Lead the end-to-end merchandising strategy for the German website and mobile apps to ensure a seamless customer experience.
• Manage and optimize merchandising tools and platforms powering product discovery, personalization, and site performance.
• Collaborate with Marketing, Creative, and Data teams to align onsite experiences with seasonal campaigns and brand priorities.
• Own the site merchandising calendar and execution for key selling moments such as Black Friday and Cyber Monday.
• Implement content automation and semantic optimization to improve site crawlability and rankings in AI search results.
• Develop and execute impactful localization strategies and tactics across web and app platforms for the German market.

Requirements

• 12+ years of professional experience, with at least 8 years in ecommerce, digital merchandising, or SEO.
• Minimum 3 years of experience leading a team.
• Proven track record of managing end-to-end customer journeys for high-volume consumer brands.
• Advanced knowledge of SEO foundations, including metadata, internal linking, site structure, and schema markup.
• Must be based in Berlin and available to work 4 days per week in the office.
• Strong analytical skills with hands-on experience in GA4, Amplitude, or Mixpanel.

Nice to have

• Fluency in German and English.
• Demonstrated experience applying AI tools in a professional context.
• Experience in fast-scaling DTC or omnichannel commerce environments.
• Familiarity with tools like Bloomreach, Algolia, Botify, Semrush, Optimizely, or VWO.

Culture & Benefits

• Work in a mission-driven team reshaping retail through sustainability and fair production.
• High-performance environment ideal for builders, innovators, and operators.
• Opportunity to tackle meaningful challenges at the intersection of AI and modern retail.
• Culture based on radical price transparency and a customer-first approach.