Analytics & Conversion Tracking Specialist (AdTech)

TL;DR

Analytics & Conversion Tracking Specialist (AdTech): Owning the technical measurement layer across client accounts with an accent on conversion tracking implementation and data infrastructure. Focus on implementing GTM server-side setups, resolving tracking discrepancies, and building scalable measurement documentation.

Location: Remote (Must be based in the USA)

Company

hirify.global is a fully remote performance marketing agency founded by former Google leaders, specializing in paid media and data-driven strategy for growth-stage and enterprise brands.

What you will do

• Implement end-to-end conversion tracking across Google Ads, Meta, and other platforms using GTM (client and server-side) and GA4.
• Build and maintain GTM containers, including tags, triggers, variables, and data layer configurations.
• Collaborate with the paid media team to verify tracking accuracy and ensure clean attribution from click to conversion.
• Audit existing tracking setups to identify gaps, misconfigurations, and data quality issues.
• Configure GA4 properties, data streams, audiences, and conversion events.
• Develop a tracking implementation playbook and routine QA checklists to scale operations.

Requirements

• 3+ years of hands-on experience with conversion tracking and analytics in a performance marketing or agency context.
• Deep proficiency with Google Tag Manager (client-side and server-side).
• Strong working knowledge of GA4, Google Ads conversion tracking, and Meta Pixel/CAPI.
• Experience auditing complex multi-platform tracking setups and understanding attribution models.
• Strong communication skills to translate technical tracking findings for non-technical stakeholders.
• Must be based in the USA.

Nice to have

• Experience in a fast-paced agency environment managing multiple client accounts.
• Familiarity with Looker Studio, BigQuery, or similar data visualization tools.
• Exposure to server-side tracking solutions such as Stape or Elevar.
• Knowledge of first-party data strategies and cookie consent frameworks.

Culture & Benefits

• Fully remote work environment.
• High degree of autonomy and ownership over the technical measurement layer.
• Opportunity to work with a lean, high-performing team of former Google leaders.
• Competitive market-rate compensation.