Campaign Marketing Manager (Gamedev)

TL;DR

Campaign Marketing Manager (Gamedev): Executing local go-to-market strategies for PlayStation hardware, games, and services with an accent on campaign lifecycle management and audience engagement. Focus on coordinating multichannel marketing outputs, managing agency relationships, and leveraging consumer insights to drive business KPIs.

Company

hirify.global is a global leader in interactive and digital entertainment, best known for the PlayStation brand and its legacy of innovation in hardware and gaming.

What you will do

• Manage end-to-end marketing campaigns for hardware, games, and services throughout the product lifecycle.
• Collaborate with global product marketing teams to adapt and execute strategies for local market nuances.
• Lead agency briefings, media planning, and the development of marketing assets across multiple channels.
• Analyze campaign performance against KPIs and provide actionable insights to regional and global stakeholders.
• Champion the PlayStation brand and exclusive game IPs through consistent asset development and approval processes.
• Monitor local market trends, competitor activity, and age rating compliance to ensure impactful and compliant activations.

Requirements

• 5+ years of experience in campaign or brand marketing.
• Strong organizational and project management skills with the ability to handle multiple priorities.
• Excellent communication and presentation skills with high attention to detail.
• Proven ability to influence stakeholders and manage external agencies autonomously.
• Proactive, solutions-focused mindset with a collaborative approach to teamwork.
• Passion for using data and consumer insights to identify opportunities and deliver marketing solutions.

Culture & Benefits

• Opportunity to work on one of the world's most iconic entertainment brands.
• Direct exposure to global marketing strategy and collaboration with international teams.
• Work within a small, high-performing, and collaborative team environment.
• Varied role covering multiple product categories and gaming genres.
• Commitment to an inclusive and diverse workplace as an Equal Opportunity Employer.