User Acquisition Manager (Meta Ads)

TL;DR

User Acquisition Manager (Meta Ads): Managing and scaling Meta Ads campaigns for a global microlearning app with an accent on automation-driven growth and LTV optimization. Focus on designing testing frameworks, executing funnel experiments, and scaling acquisition systems using in-house automation.

Location: Global Remote

Company

hirify.global is one of the world's largest microlearning apps dedicated to making learning a daily habit for millions of users in Tier-1 markets.

What you will do

• Own and scale Meta Ads campaigns end-to-end, managing large monthly budgets.
• Optimize campaign performance with a strict focus on ROAS and LTV.
• Operate and help evolve a proprietary in-house UA automation algorithm.
• Design and execute testing frameworks for campaign structures and strategies.
• Collaborate with product and creative teams to drive funnel experiments.
• Maintain detailed campaign logic and process documentation.

Requirements

• 3+ years of experience in User Acquisition or Performance Marketing.
• Strong hands-on expertise with Meta Ads and managing significant paid social budgets.
• Experience working with B2C digital products or subscription-based models.
• Deep understanding of funnels (web2web, web2app, or app).
• Strong analytical mindset and proficiency in Excel or Google Sheets.
• English: B1+ proficiency required.

Nice to have

• Experience with automation rules, scripts, or programmatic UA tools.

Culture & Benefits

• Global remote work environment.
• Company-provided medical expense compensation.
• Paid subscriptions for AI solutions and other productivity tools.
• Flexible paid time off: 21 days of annual leave plus 10 bank holidays.
• Collaborative culture working alongside driven professionals in EdTech.