Senior Packaging Designer (Consumer Products)

TL;DR

Senior Packaging Designer (Consumer Products): Establishing brand visual identity systems for new Venture brands with an accent on packaging, digital, and e-commerce touchpoints. Focus on translating strategy and consumer insights into scalable design systems and leveraging AI tools for creative exploration.

Location: El Segundo, California

Salary: $95,000 – $119,000 Yearly

Company

A leading global toy and family entertainment company and owner of iconic brands like Barbie and Hot Wheels.

What you will do

• Create breakthrough brand visual identities for new toy packaging from concept through production.
• Build comprehensive brand guidelines, styleguides, and design systems to clarify graphic language and packaging principles.
• Translate business strategy and consumer insights into clear creative narratives for executive stakeholders.
• Utilize AI tools to accelerate ideation, mood development, and visualization workflows.
• Direct internal designers and external vendors, including illustrators and photographers, to maintain high creative standards.
• Collaborate with product design, engineering, and legal teams to ensure packaging assets can be executed at scale.

Requirements

• 3-5+ years of experience in packaging or graphic design, preferably for consumer products or culturally relevant brands.
• Strong portfolio demonstrating visual sophistication and the ability to create distinctive design systems.
• Proficiency in Adobe Creative Suite and modern design workflows.
• Experience in the full packaging lifecycle, including structure, typography, materials, and manufacturing.
• Demonstrated familiarity with AI-enabled creative tools for image and concept generation.
• Must be based in or be able to work from El Segundo, California.

Nice to have

• Experience launching new brands or franchise extensions from early strategy to execution.
• Background in toys, entertainment, or youth/family lifestyle categories.
• Experience developing omnichannel brand assets for retail, e-commerce, and social media.
• Experience managing overseas production partners and ensuring creative quality.

Culture & Benefits

• Competitive total pay programs and comprehensive benefits.
• Inclusive workplace culture focused on belonging and mutual respect.
• Collaborative environment that encourages new ideas and challenges conventional thinking.
• Performance-driven culture with a strong emphasis on accountability and ownership.