Senior Marketing Analyst (Fintech)

TL;DR

Senior Marketing Analyst (Fintech): Generating key insights from internal and external data to optimize marketing channel strategies with an accent on A/B testing, customer journeys, and incrementality frameworks. Focus on modeling the impact of changes, conducting attribution analysis, and identifying growth opportunities through deep data exploration.

Location: Hybrid (London)

Company

hirify.global is a digital bank providing a range of financial services and products.

What you will do

• Generate insights from internal and external data sources to inform and optimize marketing channel strategies.
• Design, implement, and evaluate A/B and multivariate tests across onboarding, engagement, retention, and cross-sell journeys.
• Model and forecast the impact of changes driven through analysis.
• Own the development of a structured incrementality testing framework.
• Contribute to attribution, cross-product, and lifecycle analytics.
• Monitor key marketing metrics and regularly present performance reports to senior stakeholders.

Requirements

• Broad understanding across multiple marketing channels and domains (e.g., CRM, Paid Search, SEO).
• Experience working with large datasets and analyzing campaign performance.
• Strong quantitative background and a curiosity for turning data into actionable insights.
• Proficiency in SQL and/or Natural Language Query (NLQ).
• Ability to communicate insights succinctly and influence stakeholders at all levels.
• Experience working in cross-functional teams to build customer journeys.

Nice to have

• Exposure to Python or statistical analysis.
• Experience with BI tools such as Tableau, Looker, or Power BI.
• Understanding of customer segmentation or experimentation frameworks.

Culture & Benefits

• Flexible ways of working.
• Commitment to diversity and inclusion.
• Collaborative environment emphasizing growth mindset and continuous learning.
• Opportunity to take ownership of analytical projects in a fast-paced fintech setting.