Product Manager (Fintech)

TL;DR

Product Manager (Fintech): Leading the end-to-end development of the Audience Studio financial growth intelligence platform with an accent on 0-to-1 product strategy, behavioral data analysis, and AI-driven marketing solutions. Focus on shaping product identity, driving cross-functional delivery, and validating use cases with bank marketing partners.

Location: Tel Aviv, Israel

Company

hirify.global provides financial growth intelligence platforms for banks, enabling personalized customer engagement through transaction data analysis.

What you will do

• Own the full product lifecycle, roadmap, and prioritization for Audience Studio.
• Define and evolve product positioning in collaboration with marketing and GTM teams.
• Lead discovery sessions with bank marketing teams to validate audience and attribution use cases.
• Drive cross-functional delivery by working closely with engineering and design teams.
• Track product adoption and business outcomes such as deposits and retention.
• Represent the product in design partner and customer-facing conversations.

Requirements

• 6+ years of product management experience, including 2-3 years in a senior or lead role.
• 3+ years of experience taking technical products from conception to launch (0-to-1).
• Experience leading a generative AI product from concept to product-market fit.
• Strong inbound and outbound PM skills covering discovery, requirements, and GTM.
• Data intuition with experience working with behavioral data and measurement.
• Bachelor's degree or equivalent practical experience.