Account Director (Biddable)

TL;DR

Account Director (Biddable): Leading rapid, data-led delivery of always-on, tactical, and reactive biddable media activity for the UK Government New Media Unit with an accent on agile delivery, performance accountability, and cross-functional collaboration. Focus on embedding a new operating model, managing multi-million-pound budgets, and leveraging AI-driven insights to drive transformational growth.

Location: Must be based in the UK. This is a hybrid role requiring in-person attendance approximately four days a week.

Company

hirify.global is a global, AI-driven media operating unit within WPP, focused on delivering creative personalisation at scale through integrated media, data, and partnerships.

What you will do

• Own and deliver rapid, data-led biddable media activity across search and social channels.
• Lead iterative test-and-learn cycles, including sprints and rapid hypothesis testing.
• Manage multi-million-pound budgets (£40m+) with full accountability for ROI and effectiveness.
• Ensure all government governance, compliance, and assurance requirements are met.
• Collaborate with cross-functional teams to refine planning, campaign setup, and in-flight optimisation.
• Leverage WPP Open and AI capabilities to support automation and insight generation.

Requirements

• Must have the right to work in the UK.
• Proven experience delivering biddable media in fast-paced, high-pressure environments.
• Expertise across the digital media and paid social landscape.
• Experience managing large-scale budgets with outcome accountability.
• Confidence operating in regulated or complex client environments, such as government.
• Strong stakeholder management and advisory skills at a senior level.

Culture & Benefits

• Supportive, collaborative environment focused on growth and transformation.
• Access to global WPP networks for learning and professional development.
• Competitive medical, vision, and dental insurance.
• Group retirement plans and significant paid time off.
• Employee resource groups and frequent in-office events.
• Commitment to mental health awareness and employee well-being.