Director, Provider Product Marketing (Marketplace)

TL;DR

Director, Provider Product Marketing (Marketplace): Building and driving consistent go-to-market strategies for supply-side initiatives with an accent on provider communications, policy frameworks, and value proposition alignment. Focus on architecting repeatable GTM frameworks, scaling communication infrastructure, and leading cross-functional teams to improve provider satisfaction and operational efficiency.

Location: Must be based in Barcelona or willing to relocate. This is a hybrid role requiring on-site presence in the Barcelona office at least two days per week (Mondays and Thursdays).

Company

A values-driven, fast-growing tech company connecting pet parents with trusted pet care across the U.S., Canada, Europe, and Australia.

What you will do

• Own the end-to-end global positioning, messaging, and channel strategy for provider product roadmaps.
• Architect and implement structured, repeatable go-to-market frameworks for supply-side initiatives.
• Develop a unified provider communications strategy, including voice, segmentation, and governance.
• Lead and mentor a team of GTM, communications, and community leaders based in Barcelona.
• Partner with Product, Data Science, and International teams to ensure cohesive execution of provider policies.
• Define and measure success metrics for provider satisfaction, sentiment, and operational efficiency.

Requirements

• 10+ years of experience in product marketing, B2C GTM, product management, or consulting in marketplace/platform contexts.
• 5+ years of people management experience, including leading managers or cross-functional groups.
• English proficiency: C2 level required for daily stakeholder communication.
• Ability to work across Europe (Central Time) and US (Pacific Time) time zones.
• Analytical rigor with experience using tools like Mode and Excel to model and measure impact.
• Must be based in or willing to relocate to Barcelona for hybrid office attendance.

Nice to have

• Experience in online marketplaces with a significant supply side (gig economy, mobility, creator platforms).
• Demonstrated track record of building supply-side frameworks at scale.
• Experience designing trust, policy, or enforcement frameworks for independent providers.
• Master’s degree in Marketing, Business, or Economics.

Culture & Benefits

• Long-term incentive plan with performance-based cash payouts.
• Private medical insurance and pension plan.
• 25 days PTO plus meal allowance and flexible compensation.
• Annual wellness reimbursement and pet adoption cost coverage.
• Dog-friendly office with flexible work hours and regular team events.