Shopper Activation Coordinator (Marketing)

TL;DR

Shopper Activation Coordinator (Marketing): Managing brand execution and channel activation strategies for a leading FMCG company with an accent on distribution, pricing, and promotional efficiency. Focus on analyzing shopper behavior and implementing concrete activation tools to maximize growth across various retail channels.

Location: Hybrid (Bucharest, Romania). Minimum 2 days/week in-office.

Company

A leading global food and beverage company dedicated to bringing health through food to as many people as possible.

What you will do

• Monitor brand execution including distribution, pricing, and promotional activities to maximize growth.
• Define and track the brand’s picture of success and key KPIs.
• Develop and manage the monthly activation calendar for specific brands based on channel specifics.
• Build annual activation plans aligned with brand priorities and shopper behavior analysis.
• Design and implement activation tools and execution principles for sales stakeholders.
• Evaluate post-mortem performance of activations to derive learnings for future strategies.

Requirements

• University degree.
• Ideally 1 year of experience in Marketing, Trade Marketing, or Shopper Activation.
• Fluency in Romanian and English (spoken and written) is mandatory.
• Proficiency in Microsoft Office package (Excel, Outlook, Word, PowerPoint).
• Strong organizational and project management skills.

Culture & Benefits

• Flexible hybrid working setup.
• Medical subscription extended to spouse and children.
• Extra paid day off for birthday.
• Access to Bookster for inspiration and self-development.
• Employee Assistance Program for mental well-being and support.