Content Creator (Marketing)

TL;DR

Content Creator (Marketing): Developing and executing a content strategy to drive brand awareness and revenue growth with an accent on multi-format storytelling and performance-driven engagement. Focus on creating high-quality video and social content, managing executive thought leadership, and optimizing results based on analytics.

Location: Hybrid in Minneapolis, MN (3 days in-office per week). Must be legally authorized to work in the U.S. without sponsorship.

Salary: $65,000 - $95,000 per year

Company

hirify.global is a loyalty partner for travel, hospitality, and retail brands, utilizing its Tally™ platform to transform customer interactions into lasting relationships.

What you will do

• Develop and execute a content strategy aligned with brand positioning and growth goals.
• Produce high-quality short- and long-form video, social posts, articles, and testimonials to drive engagement.
• Lead employee-generated content (EGC) initiatives and ghostwrite thought leadership for executives, specifically for LinkedIn.
• Distribute and optimize content across owned and paid channels based on SEO and platform best practices.
• Track and analyze content performance metrics to optimize the plan and pipeline contribution.
• Collaborate cross-functionally with Marketing, Sales, and Product teams to align content with business priorities.

Requirements

• Bachelor’s degree and 2+ years of experience in content/brand marketing, or 5+ years of relevant experience.
• Proficiency with content tools such as HubSpot, Canva, Adobe Creative Suite, or Descript.
• Exceptional writing, editing, and storytelling skills across multiple digital formats.
• Strong understanding of social media optimization and audience behavior.
• Must be legally authorized to work in the U.S. without sponsorship (e.g., H1B, TN, OPT).

Nice to have

• Experience in B2B SaaS.
• Experience supporting executive personal brands on LinkedIn.
• Familiarity with AI-enabled content workflows and tools such as Claude or ChatGPT.
• Experience building content programs tied to demand generation or sales enablement.

Culture & Benefits

• Comprehensive medical, dental, and vision coverage.
• Generous paid time off, holidays, and parental leave.
• Retirement savings plans.
• Hybrid work model providing a balance of in-office collaboration and flexibility.