Senior Product Marketing Manager (iGaming)

Location: Malta, Poland, or Serbia

Company

hirify.global develops iGaming solutions and supports product growth across global markets.

What you will do

• Lead global product marketing initiatives across multiple markets, channels, and communication touchpoints.
• Develop product positioning, messaging frameworks, communication strategies, USPs, target audience profiles, and competitive differentiators.
• Manage complex marketing projects end-to-end, from planning and campaign concepts through launch, execution, reporting, and optimization.
• Support go-to-market launches, product expansion, demand generation, and integrated campaigns with Product, Sales, BizDev, Brand, PR, Design, Content, Digital, and Regional Marketing teams.
• Oversee product and sales collateral, including presentations, proposals, one-pagers, visuals, banners, landing pages, case studies, and video content.
• Analyze competitors, market trends, customer insights, KPIs, campaign effectiveness, budgets, and industry developments.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in Product Marketing, Marketing Management, Strategic Marketing, or related roles.
• 3+ years of B2B technology product marketing experience across multiple communication channels.
• Strong project management, strategic thinking, prioritization, collaboration, organization, and hands-on execution skills.
• Experience leading complex cross-functional initiatives in fast-paced international environments.
• Advanced English and Advanced Russian proficiency required.

Nice to have

• Experience in regulated markets, iGaming, SaaS, fintech, or digital products.
• Experience with product launches, GTM strategy, demand generation, repositioning, or international expansion.
• Experience managing agencies, creative production, and external vendors.
• Understanding of product performance metrics and marketing analytics.

Culture & Benefits

• Private health insurance and a comprehensive mental health program.
• Sports benefits, paid time off, and maternity leave support.
• Free online English lessons and local language courses.
• Upskilling, internal workshops, professional conferences, and corporate events.
• Referral program rewards.