Chief Marketing Officer (Real Estate)

Chief Marketing Officer

Office: Serbia

About the project

Porta Rai Beachfront Hotel & Residences is an exclusive 5-star condo-hotel complex on Velika Plaža in Montenegro - a luxury destination currently under development, designed to redefine contemporary beachfront living.

The project is backed by two international partners: Karisma Hotels & Resorts and Dobrov & Family Group, bringing over 60 years of combined experience in hospitality, investment, and premium real estate development.

The Role

As Chief Marketing Officer, you will own the full marketing function for Porta Rai — from strategy to execution. You will define how the project is positioned in the international market, build the digital engine that generates qualified leads for an international buyer base, and lead the team and external partners who deliver it.

You will report directly to the CEO and work alongside investors, with full ownership of the marketing P&L, strategy, team, and performance. This is a rare opportunity to shape one of the Adriatic's most ambitious luxury real estate projects from the ground up — strategic in scope, hands-on in execution.

Key Responsibilities

• Own the end-to-end marketing strategy across brand, demand generation, and sales enablement.
• Build and lead the in-house marketing team and manage external agencies (creative, digital, PR, web, production).
• Own the marketing P&L — budget, allocation, forecasting, and reporting to CEO and investors.
• Design and run the digital acquisition engine for international markets (EU, MENA, CIS, UK).
• Own paid media across Meta, Google Ads, programmatic, and native — hands-on in campaign architecture, bidding, and optimization.
• Lead SEO and AEO strategy for high-intent international buyers.
• Define tracking and attribution infrastructure (GA4, GTM, pixels, CAPI, server-side).
• Build the international lead-generation strategy for off-plan and completed residences, with funnels segmented by geography, buyer profile, and ticket size.
• Own CRM strategy and lead-nurturing automation across multi-touch journeys.
• Partner with the Sales Director on the full buyer journey — from acquisition to deal closing.
• Direct production of sales enablement assets (sales book, presentations, unit proposals, CGIs, 3D, video).
• Define brand positioning, tone of voice, and visual expression for international HNW buyers.
• Lead content and social strategy across Instagram, Facebook, LinkedIn, YouTube, and TikTok.
• Oversee website, landing pages, and all digital touchpoints — UX, content, and conversion.
• Lead newsletter and lifecycle communications.
• Build an AI-first marketing operation (ChatGPT, Claude, Midjourney, Runway) across content, creative, research, and reporting.
• Define the MarTech stack (CRM, automation, analytics, attribution).
• Define the marketing KPI framework (CPL, CAC, MQL→SQL, pipeline contribution, ROAS).
• Report performance to CEO and investors; optimize budget allocation based on data.

Our Expectations

• 8+ years in marketing leadership, with 5+ years in digital strategy for luxury real estate, residential development, hospitality, or comparable high-ticket international sales.
• Proven track record of international lead generation converting to closed sales — with concrete numbers.
• Hands-on expertise in Meta Ads and Google Ads — able to open an account and optimize it yourself.
• Advanced GA4, Tag Manager, attribution modeling, and server-side tracking.
• Strong CRM and marketing automation expertise (HubSpot, Salesforce, Pardot, or equivalent).
• Daily user of AI tools, able to design AI-first workflows for the team.
• Hands-on SEO and AEO for international markets.
• Experience leading marketing teams and international agencies; comfort at C-level and with investors.
• Excellent command of English (working language of the project).

What we offer

• The opportunity to build and lead the marketing function of an exclusive premium project on the Adriatic coast from day one.
• Direct reporting line to the CEO, with full ownership of strategy, team, and budget.
• An international working environment with exposure to senior investors and partners.
• Competitive compensation aligned with the seniority and scope of the role.
• Professional training and continuous development.
• Company phone and all necessary work tools.