Senior Marketing Manager (iGaming)

TL;DR

Senior Marketing Manager (iGaming): Driving global brand positioning and integrated marketing initiatives for a leading iGaming product suite with an accent on strategic communication, cross-functional project management, and brand consistency. Focus on executing 360° campaigns, developing messaging frameworks, and strengthening market recognition across diverse international channels.

Location: Must be based in or able to work from Malta or Poland

Company

hirify.global is a global tech company providing innovative software solutions for the iGaming industry.

What you will do

• Manage end-to-end marketing initiatives from strategic planning and creative concept development to execution and analysis.
• Define and maintain brand positioning, messaging frameworks, and visual identity standards.
• Coordinate 360° campaigns and go-to-market launches in collaboration with product, design, PR, and sales teams.
• Oversee the development of marketing collateral, including visuals, presentations, and video content.
• Monitor performance metrics and KPIs to optimize campaign effectiveness and budget allocation.
• Analyze market trends, competitor activities, and audience insights to inform strategic decisions.

Requirements

• Bachelor’s degree in Marketing, Communications, or Business.
• 5+ years of experience in Brand Marketing or Marketing Management.
• 3+ years of experience in B2B tech marketing.
• Advanced proficiency in English and Russian.
• Strong project management expertise with experience leading complex cross-functional initiatives.
• Proven ability to work in fast-paced international environments.

Nice to have

• Experience in iGaming, SaaS, or fintech industries.
• Background in global rebranding or repositioning projects.
• Experience supporting GTM strategy and demand generation.
• Experience managing external agencies and creative vendors.

Culture & Benefits

• Private health insurance and comprehensive mental health program.
• Sports benefits and local language courses.
• Free online English lessons.
• Paid time off and maternity leave support.
• Opportunities for upskilling, internal workshops, and professional conferences.