Social Media Manager (Gaming)

TL;DR

Social Media Manager (Gaming): Developing and executing the social media strategy for Outplayed across TikTok, Instagram, YouTube, and X with an accent on viral growth and gaming culture. Focus on creating trend-reactive content, managing creator networks, and scaling the brand's presence within the gaming community.

Location: Ramat Gan, Israel

Company

hirify.global is a platform that enables developers to create and distribute in-game apps and add-ons for gamers.

What you will do

• Lead and execute the social media strategy for Outplayed across TikTok, Instagram, YouTube, and X.
• Create, schedule, and publish engaging social content tailored to each platform.
• Build and manage a network of gaming creators for owned channels.
• Develop trend-reactive content by monitoring daily memes and gaming conversations.
• Manage community engagement, including replies and interactions, in collaboration with the Community Manager.
• Analyze content performance and contribute to weekly reporting and optimization.

Requirements

• 2+ years of experience in social media marketing or content creation.
• Native-level English and Hebrew with excellent written and verbal communication skills.
• Proficiency with X, TikTok, YouTube, and Instagram.
• Experience with short-form video editing tools (CapCut, Premiere) and Hootsuite.
• Strong familiarity with games, with Minecraft strongly preferred.
• Deep passion for social media products and engaging with the gaming community.

Nice to have

• Experience working with creators or influencers.
• Familiarity with Valorant, League of Legends, and Discord.
• Hardcore PC gaming experience across multiple genres (FPS, MOBA, RPG, RTS, MMO).