Creative Strategist (UK)

TL;DR

Creative Strategist (UK): Developing and executing growth marketing creative strategies to drive brand impact and commercial performance with an accent on data-driven insights and cross-channel storytelling. Focus on building testing roadmaps, optimizing creative performance across Meta and YouTube, and bridging the gap between consumer insights and actionable creative direction.

Location: Must be based in the UK and able to visit the London office at least once a month.

Company

A purpose-led, certified B Corp making eco-friendly products and donating 50% of profits to global sanitation and clean water projects.

What you will do

• Audit and refine the current performance creative strategy to identify growth opportunities.
• Translate deep consumer insights and channel learnings into actionable creative briefs.
• Lead and provide strategic feedback to external media agencies to improve iteration speed and quality.
• Define hypotheses and testing roadmaps for creative performance across Meta, YouTube, and offline formats.
• Collaborate with global teams to ensure cultural nuances are represented in product launches.
• Present analytical findings to stakeholders to drive data-informed decision-making.

Requirements

• Must be based in the UK and able to commute to the London office monthly.
• Flexibility for early morning calls (7-8am) to collaborate with the Australian team.
• Proven experience in creative strategy with a focus on growth marketing and performance metrics.
• Strong analytical skills with the ability to interpret hook rates, CTR, and conversion data.
• Ability to translate complex data into compelling stories and actionable creative direction.
• Proactive mindset with the ability to create structure in an ambiguous, fast-growing environment.

Nice to have

• Working knowledge of Adobe Premiere or Photoshop for quick creative iterations.
• Experience working in a remote-first, global team environment.

Culture & Benefits

• Competitive, market-informed salary.
• Meaningful support towards healthcare.
• Generous paid leave and tailored learning opportunities.
• Work for a certified B Corp with a strong focus on social and environmental impact.
• Remote-first culture with occasional face-to-face team time.