Brand Growth Lead

TL;DR

Brand Growth Lead (Marketing): Driving the strategic alignment and operational execution of brand and product marketing initiatives to ensure measurable business growth with an accent on go-to-market strategy and commercial effectiveness. Focus on building repeatable processes, optimizing multi-channel performance, and bridging the gap between creative direction and business impact.

Location: Hybrid role based in London, UK

Company

hirify.global is a healthcare company on a mission to provide personalized, holistic care across various life stages, currently supporting over 1 million members in the UK, Germany, and Brazil.

What you will do

• Evolve brand and product marketing strategy to ensure campaigns ladder up to long-term business growth.
• Take full ownership of key initiatives from go-to-market strategy through to campaign delivery and execution.
• Lead channel strategy and budget allocation across ATL, social, PR, and partnerships to maximize return.
• Build differentiated value propositions grounded in customer insight and commercial opportunity.
• Create repeatable processes to improve speed, alignment, and executional quality across marketing campaigns.
• Define success metrics and monitor performance to continuously refine strategy and execution.

Requirements

• 5+ years of experience in brand marketing, product marketing, growth, or strategy roles.
• Strong understanding of how marketing drives growth, efficiency, and business performance.
• Proven track record of leading initiatives and delivering results in fast-moving environments.
• Analytical mindset with experience in defining KPIs and measuring multi-channel effectiveness.
• Ability to thrive in ambiguity and bring structure to complex challenges.
• Excellent collaboration skills to build trust across cross-functional teams.

Culture & Benefits

• Opportunity to work at the intersection of brand, product, and operations in a fast-moving company.
• Direct impact on a mission-driven healthcare platform supporting over 1 million members.
• Collaborative environment working closely with leadership teams.
• Focus on data-informed decision-making and strategic autonomy.