Head Of Beverages (Hospitality)

TL;DR

Head of Beverages (Hospitality): Shaping and executing the beverage strategy across a nationwide portfolio of 350+ hotels with an accent on profitability, guest experience, and operational excellence. Focus on driving beverage innovation, managing supplier partnerships, and leading cross-functional teams to deliver high-quality service across diverse pub segments.

Location: Richmond, VIC, Australia (Onsite)

Company

hirify.global is a leading Australian hospitality and retail company operating a vast network of pubs, hotels, and liquor brands including ALH Hotels, Dan Murphy’s, and BWS.

What you will do

• Develop and implement a comprehensive beverage strategy to ensure quality, creativity, and profitability across all properties.
• Lead the diversification of beverage ranges to cater to varying guest preferences, local market demands, and sustainability goals.
• Manage relationships with industry-leading suppliers to negotiate terms, optimize costs, and ensure reliable supply chain operations.
• Collaborate with finance, marketing, and operations teams to develop budgets, monitor expenses, and drive revenue through integrated campaigns.
• Analyze financial data and guest feedback to generate actionable insights for senior management.
• Mentor and develop talent pipelines to ensure strong leadership and succession planning within the beverage division.

Requirements

• 7+ years of experience in a senior commercial role, ideally within the beverage or hospitality industry.
• Proven ability to manage P/L and drive both day-to-day operations and long-term strategy.
• Strong expertise in category management, product marketing, and data-driven insights generation.
• Demonstrated leadership skills with the ability to mentor and develop high-performing teams.
• Proficiency in Google Suite (Sheets, Slides, Docs) and relevant business software.
• In-depth knowledge of beverage trends, industry best practices, and regulatory standards.

Culture & Benefits

• Exclusive discount card for ALH Hotels, BWS, Dan Murphy’s, and other hirify.global brands.
• Discounts at Woolworths supermarkets and BIG W through partnership.
• Access to free health and wellbeing services supporting physical, mental, and financial health.
• Dedicated learning and development opportunities to support career growth.
• Inclusive and fun workplace culture focused on creating a sociable future.