Senior Performance Marketing Manager (Edtech)

TL;DR

Senior Performance Marketing Manager (Edtech): Leading performance marketing strategy and execution across global markets with an accent on multi-market budget allocation and creative testing. Focus on scaling paid advertising campaigns across Google and Meta while implementing AI-driven optimization and operational frameworks.

Location: Remote, Rio de Janeiro

Company

US-based edtech platform connecting learners with native English tutors via on-demand video, operating in over 180 countries.

What you will do

• Lead end-to-end execution of paid advertising campaigns across Google, Meta, and local platforms in multiple international markets.
• Strategically allocate and monitor multi-market budgets to maximize ROI and growth.
• Design and implement structured creative testing frameworks to optimize messaging and formats.
• Build scalable processes, dashboards, and playbooks to streamline campaign execution.
• Analyze campaign data to provide actionable insights for leadership and cross-functional partners.
• Leverage AI tools for ad targeting, bid strategies, and automated creative variant generation.

Requirements

• Proven experience managing paid advertising campaigns across multiple international markets.
• Advanced skills in budget allocation, pacing, and optimization.
• Strong data analysis capabilities and experience with creative testing frameworks.
• Ability to build scalable systems and playbooks for marketing operations.
• Professional English proficiency.
• Must be based in Rio de Janeiro.

Nice to have

• Experience in edtech, consumer apps, or subscription-based businesses.
• Familiarity with attribution platforms like Appsflyer, Adjust, GA4, or Looker.
• Experience applying AI tools to marketing automation.
• Knowledge of regional ad platforms such as Naver or Kakao.

Culture & Benefits

• High-ownership environment within a small, global marketing team.
• Focus on autonomy and a self-starter mindset.
• Fast-paced, lean, and resourceful working culture.
• Opportunity to shape growth strategies for a product scaling globally.