Senior Manager, Ad Ops (Gamedev)

TL;DR

Senior Manager, Ad Ops (Gamedev): Owning in-app advertising revenue and optimization across a mobile publishing portfolio with an accent on mediation waterfalls, yield optimization, and A/B testing. Focus on building the ad monetization playbook, integrating AI for workflow efficiency, and balancing revenue with brand safety for iconic family-friendly IPs.

Location: Onsite in El Segundo, California

Salary: $156,000 – $180,000 per year

Company

hirify.global is a leading global toy and family entertainment company and owner of some of the world's most iconic brand portfolios.

What you will do

• Own end-to-end ad revenue by configuring and optimizing mediation waterfalls and in-app bidding for rewarded video, interstitials, banners, and offerwalls.
• Design and execute A/B tests on placement, frequency, and format to optimize ARPDAU, eCPM, and ad LTV.
• Manage strategic partnerships with ad networks including AppLovin, Unity, AdMob, ironSource, Meta, Mintegral, and Pangle.
• Develop the measurement stack by integrating ad revenue into BigQuery, Mixpanel, and Singular to create actionable dashboards.
• Utilize AI tools for anomaly detection, SQL generation, and vendor evaluation to increase operational efficiency.
• Establish operational standards and launch playbooks for new titles to ensure scalable discipline across the portfolio.

Requirements

• 5+ years of experience in mobile F2P ad monetization or operations with hands-on ownership of waterfalls and mediation.
• Fluency in mediation platforms such as AppLovin MAX, ironSource LevelPlay, or AdMob.
• Strong SQL skills for independent querying against BigQuery or equivalent databases.
• Experience with hybrid IAP/IAA revenue models and experimentation rigor (power calculations, segmentation).
• Working knowledge of post-ATT measurement, including SKAdNetwork and conversion value mapping.
• Must be based in or able to work from El Segundo, California.

Nice to have

• Experience with IP-led or licensed mobile titles.
• Direct experience working with China-based ad ops or development partners.
• Familiarity with publisher-platform tooling like Singular, Mixpanel, or Heroic Labs / Nakama.
• Previous experience hiring or leading a small team.

Culture & Benefits

• Competitive total pay programs and comprehensive corporate benefits.
• Inclusive workplace culture that values creativity and diverse perspectives.
• Performance-driven environment focused on accountability, ownership, and innovation.
• Opportunity to work with globally recognized brands like Barbie, Hot Wheels, and UNO.