VP, Digital Product & Ecommerce (Consumer Brands)

TL;DR

VP, Digital Product & Ecommerce (Consumer Brands): Leading the strategy and execution of the full direct-to-consumer journey with an accent on digital innovation, conversion optimization, and premium brand experience. Focus on scaling digital commerce platforms, driving data-driven decision-making, and building high-performing cross-functional teams.

Location: Must be based in the United States

Salary: $250,000–$275,000 USD

Company

A mission-driven organization facilitating high-quality executive placements through an AI-powered matching process.

What you will do

• Define and lead the digital product and ecommerce strategy across web and mobile platforms.
• Drive the product roadmap in partnership with engineering and design teams to ensure high-quality execution.
• Oversee experimentation and A/B testing programs to optimize conversion, retention, and lifetime value.
• Lead digital merchandising strategies, including subscription mechanics and promotional initiatives.
• Collaborate with marketing and commercial teams to align pricing, segmentation, and personalization.
• Build and mentor a high-performing team focused on innovation and accountability.

Requirements

• 8+ years of experience in digital product management, ecommerce, or D2C businesses.
• Must be based in the United States.
• Proven ability to define product vision and strategy in high-growth environments.
• Strong expertise in conversion optimization, customer experience strategy, and performance metrics.
• Analytical fluency in experimentation design, cohort analysis, and customer segmentation.
• Experience leading cross-functional teams across engineering, design, and marketing.

Nice to have

• Experience with Shopify ecosystems or subscription-based systems.
• Background in health, wellness, or premium consumer brands.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance plans.
• 401(k) retirement plan with employer matching.
• Generous paid time off including vacation, sick leave, and paid holidays.
• Mental health support, therapy sessions, and wellness resources.
• Home office setup stipend and ongoing workspace allowances.
• Paid parental leave with flexible return-to-work support.