Marketing Manager (Real Estate)

TL;DR

Marketing Manager (Real Estate): Leading and executing marketing initiatives for a student housing portfolio with an accent on leasing performance and corporate brand presence. Focus on driving student engagement, managing digital advertising campaigns, and optimizing property-level marketing strategies.

Location: On-site in Miami

Company

A vertically integrated real estate investment and operating firm specializing in the student housing sector across major university markets nationwide.

What you will do

• Develop and execute strategic marketing plans and annual budgets for each community within the portfolio.
• Manage property-level social media platforms, including content creation, scheduling, and audience engagement.
• Oversee digital advertising campaigns across Meta, Google, and emerging platforms with performance tracking.
• Execute email and text marketing campaigns aligned with critical leasing milestones.
• Coordinate resident events and build partnerships with local businesses and campus organizations.
• Train and mentor onsite marketing and leasing teams across the portfolio.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of marketing experience, preferably within student housing or multifamily real estate.
• Strong understanding of Meta Ads Manager, Google Ads, Canva, and social media scheduling platforms.
• Working knowledge of Internet Listing Services (ILS) such as Apartments.com and CollegeStudentApartments.
• Must be based in Miami for on-site work.
• Willingness to travel to properties during peak leasing and turn periods.

Culture & Benefits

• Health, Dental, and Vision Insurance.
• Paid Time Off starting at 10 days in the first year, increasing annually up to 15 days.
• Paid major Federal holidays.
• Dynamic, entrepreneurial environment within a fast-moving asset class.