Growth Manager (Travel)

TL;DR

Growth Manager (Travel): Developing and executing end-to-end Account-Based Marketing strategies to drive user acquisition among high-value accounts with an accent on ICP definition and personalized multi-channel campaigns. Focus on optimizing CAC and ROAS while aligning marketing and sales efforts to increase pipeline velocity.

Company

hirify.global is a company specializing in travel-related services and growth.

What you will do

• Develop and own the end-to-end Account-Based Marketing (ABM) strategy for high-value user acquisition.
• Partner with Sales and Business Development teams to define the Ideal Customer Profile (ICP) and identify key decision-makers.
• Design and launch personalized multi-touch UA campaigns across LinkedIn Ads, programmatic display, email, and tailored landing pages.
• Manage the ABM budget, optimizing for Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and pipeline velocity.
• Collaborate with content and design teams to create bespoke messaging and creative assets for different account tiers.
• Track and analyze account engagement and revenue impact using CRM and marketing automation tools.

Requirements

• Proven experience in developing and managing Account-Based Marketing (ABM) strategies.
• Expertise in user acquisition and managing paid channels such as LinkedIn Ads and programmatic display.
• Experience defining ICPs and building tiered target account lists.
• Strong analytical ability to optimize CAC and ROAS.
• Experience acting as a liaison between Marketing and Sales departments.
• Proficiency with CRM and marketing automation tools for tracking KPIs.