Content Strategy Lead (Amazon)

TL;DR

Content Strategy Lead (Amazon): Executing and optimizing content strategies for a portfolio of beauty, wellness, and CPG brands with an accent on marketplace performance and brand storytelling. Focus on managing Amazon PDPs, A+ modules, and ad creative while collaborating with cross-functional teams to drive growth through data-driven insights.

Location: Must be based in or able to commute to New York City

Salary: $75,000 - $100,000 + bonus

Company

hirify.global is an ecommerce growth partner that leverages proprietary technology and deep marketplace expertise to accelerate brands on a global scale.

What you will do

• Own end-to-end content strategy and execution for 7–10 marketplace accounts.
• Develop content roadmaps aligned with client objectives and platform updates.
• Lead creative strategy for Amazon PDPs, A+ content, Brand Stores, and ad creatives.
• Translate brand strategy and keyword opportunities into actionable creative briefs.
• Conduct content audits and implement updates based on SEO and performance data.
• Collaborate with Design, SEO, and Performance Marketing teams to ensure cohesive storytelling.

Requirements

• 2–3+ years of experience in ecommerce content strategy, merchandising, or digital creative roles.
• Proven success developing and optimizing Amazon content (PDPs, A+, Brand Stores, imagery, copy).
• Proficiency with Amazon Seller/Vendor Central.
• Experience managing multiple brand portfolios in a fast-paced agency or aggregator environment.
• Excellent project management skills with the ability to balance multiple deadlines.
• Strong collaboration and communication skills for internal and client-facing presentations.

Culture & Benefits

• Comprehensive health, dental, and vision insurance.
• 401K matching program.
• Generous PTO and Summer Fridays.
• Educational stipend for professional development.
• Wellness and commuter benefits.
• Opportunity to work with a consultative team of industry experts.