Account Manager, Planning (Marketing)

TL;DR

Account Manager, Planning (Marketing): Developing and executing connections plans for high-profile FMCG brands with an accent on audience targeting and cross-channel coordination. Focus on designing measurement frameworks and optimizing multi-touchpoint campaigns to drive growth.

Location: Must be based in the UK with the right to work in this location (Hybrid, approximately 4 days in office)

Company

hirify.global is an AI-driven media operating unit that leverages data and intelligence to deliver creative personalisation and transformational growth for leading global brands.

What you will do

• Build and target audiences in addressable and non-addressable media, ensuring reach at the required scale.
• Design the connections ecosystem and planning approach to connect with defined audiences across media touchpoints.
• Manage day-to-day campaigns as the primary liaison between clients and channel specialists.
• Develop and implement measurement and testing frameworks to inform and optimise campaign performance.
• Collaborate with channel specialists to turn connections plans into reality.

Requirements

• Right to work in the UK is required.
• Broad understanding of all media channels and their roles within a communications strategy.
• Strong proficiency with audience planning tools and ability to derive actionable media insights.
• Experience with both brand and performance campaigns.
• Confident presentation skills and ability to lead with conviction.
• Excellent attention to detail and a proactive approach to skill development.

Culture & Benefits

• Hybrid work environment with a focus on in-office collaboration.
• Comprehensive medical, vision, and dental insurance.
• Group retirement plans and significant paid time off.
• Employee mental health awareness days and preferential partner discounts.
• Opportunity to leverage global WPP networks for professional growth and connections.