Marketing Data Analyst (Fintech)

TL;DR

Marketing Data Analyst (Fintech): Analyzing marketing data to drive insights, optimize campaigns, and improve marketing effectiveness with an accent on customer acquisition, LTV, and attribution. Focus on building automated data pipelines, developing dashboards, and owning the marketing data domain to influence commercial decision-making.

Location: Hybrid (London, UK) — requires 3 days per week in the office

Company

A FTSE100 fintech leader in retail trading and investment operating across five continents.

What you will do

• Analyze marketing campaign performance across various digital channels.
• Provide actionable insights on customer acquisition, LTV, attribution, engagement, and retention.
• Support data-driven segmentation and targeting strategies.
• Collaborate with marketing teams to optimize overall campaign performance.
• Build automated data pipelines and dashboards to enable data self-service.
• Serve as the primary point of contact and domain owner for all marketing data queries.

Requirements

• Extensive background in analytics.
• Advanced SQL skills with experience building and maintaining data pipelines using tools like DBT and Airflow.
• Proficiency with marketing analytics platforms such as GA, GTM, Braze, Appsflyer, and Firebase.
• Experience implementing A/B tests and creating marketing KPIs and attribution models.
• Strong stakeholder management skills with the ability to influence decisions using data.
• Experience working with visualization tools, specifically Looker.

Culture & Benefits

• Hybrid work model with flexible working hours.
• Performance-related bonuses, pension, insurance, and medical plans.
• Tailored development programs, leadership mentoring, and unlimited LinkedIn Learning access.
• Extra time off for volunteering (two days per year) and a day off on your birthday.
• Matched giving for fundraising activities.