Marketing Specialist (Japanese/Korean)

TL;DR

Marketing Specialist (Fintech): Developing and implementing integrated marketing campaigns to drive brand awareness and demand generation with an accent on digital channels, SEO, and APAC market expansion. Focus on optimizing user experience across regional websites and managing multi-channel campaign activation for the Korean and Japanese markets.

Location: Hybrid in Hong Kong (at least 3 days in office per week)

Company

Global tech leader committed to creating open and transparent markets by centralizing data, analytics, and market intelligence.

What you will do

• Lead and implement integrated marketing campaigns across digital, social, search, email, and event channels.
• Develop product promotion materials, including presentations, collateral, whitepapers, and thought leadership initiatives.
• Collaborate with the global website team to maintain and optimize APAC websites for increased traffic and better UX.
• Design and implement marketing materials, including brochures and audio/visual content.
• Manage relationships with vendors and agencies to ensure requirements, deadlines, and budgets are met.
• Monitor and analyze marketing campaign metrics to implement necessary course corrections.

Requirements

• Proficiency in English, Korean and/or Japanese, and Mandarin.
• Bachelor’s degree in Marketing or equivalent experience.
• At least 3 years of professional marketing experience.
• Data-driven mindset with the ability to report on and analyze campaign influence.
• Basic knowledge of SEO/SEM, CMS, landing page optimization, and tools like Salesforce and Marketo.
• Must be based in Hong Kong to support the hybrid work model.

Culture & Benefits

• Competitive salary package and employee stock purchase plan.
• Comprehensive private health insurance and gym sponsorship.
• Global mentoring program and counseling via the Employee Assistance Program.
• Inclusive culture that values diverse perspectives and promotes career growth.