CRM Manager (Sports)

TL;DR

CRM Manager (Sports): Leading multi-channel campaign planning and segmentation strategies to drive subscriber acquisition and retention with an accent on data-driven decision-making and creative personalization. Focus on managing complex workstreams across international markets and collaborating with cross-functional teams to maximize engagement for global sports fans.

Location: Must be based in Madrid, Spain (Hybrid role).

Company

A global leader in sports streaming technology, dedicated to revolutionizing the industry and providing fans with anytime, anywhere access to sports content.

What you will do

• Lead multi-channel campaign planning for the multi-sport CRM calendar to drive revenue and retention.
• Articulate segmentation plans to operations teams for timely execution.
• Oversee creative briefs and messaging tailored to specific sports audiences.
• Drive personalization and testing initiatives to optimize conversion and engagement.
• Analyze campaign performance and communicate insights to stakeholders.
• Manage multiple workstreams concurrently within a fast-paced international environment.

Requirements

• 2+ years of experience in a CRM role within a subscription business or sports rights holder.
• Bilingual English proficiency (written and verbal) is required for content creation and stakeholder collaboration.
• Strong data analysis skills with the ability to translate insights into actionable tests.
• Excellent time management and agility in a fast-paced, matrixed environment.
• Proven ability to influence senior leaders across diverse international markets.
• Passion for sports or deep understanding of subscription services.

Culture & Benefits

• Great Place to Work certified environment with a focus on employee well-being.
• Fully funded medical insurance via Cigna including premium hospital access.
• Cobee flexible compensation policy providing 180€ monthly for social benefits.
• Hybrid working model with access to internal speaker series and events.
• Learning and development resources and a refer-a-friend scheme.