Regional Product Manager (Biopharma)

TL;DR

Regional Product Manager (Biopharma): Planning and executing regional marketing strategies for Oncology, Rare Disease, and Neuroscience portfolios with an accent on regional market dynamics and KOL engagement. Focus on translating national strategies into tailored regional plans, optimizing cross-functional collaboration between marketing and sales, and ensuring compliance with local healthcare policies.

Location: Beijing, China (Requires 50-60% travel within the region)

Company

Mid-sized global biopharmaceutical company focusing on transformative medicines in Oncology, Rare Disease, and Neuroscience.

What you will do

• Develop and implement annual, quarterly, and monthly regional marketing plans to achieve sales targets, market share, and product penetration.
• Analyze regional market dynamics, including competitor activities, pricing trends, and regulatory changes to adjust regional strategies.
• Build and maintain a strong network of regional KOLs, key HCPs, and hospital administrators.
• Collaborate with the regional sales team to provide product training, sales enablement, and on-site support.
• Ensure all regional marketing activities and communications comply with local regulations and company anti-corruption policies.
• Support market access efforts in coordination with HA and LMA departments.

Requirements

• Bachelor's degree, preferably in Medicine or Pharmacy.
• Over 5 years of sales or marketing experience in the pharmaceutical industry.
• Proficiency in Chinese and business English (reading and writing).
• Experience in oncology and rare disease sectors.
• Willingness to travel frequently (50-60%) within the assigned region.
• Proven track record in KOL management and executing academic promotion activities.

Culture & Benefits

• Human-centric leadership and a culture of collaboration, excellence, and impact.
• Opportunity to work in a global environment spanning over 40 countries.
• Commitment to diversity, inclusion, and equal opportunities.
• Focus on sustainable growth and creating real impact for patients and society.