Senior Lifecycle Marketing Specialist (Klaviyo)

Location: Remote from Mexico, Argentina, Peru, Colombia, Costa Rica, or Chile; availability required during EST or CST business hours.

Company

hirify.global is a digital commerce agency helping DTC ecommerce brands grow through strategy, creativity, technology, and data.

What you will do

• Lead lifecycle marketing strategies across email, SMS, loyalty programs, pop-ups, and customer journeys for multiple beauty, wellness, fashion, and lifestyle clients.
• Build automated workflows, campaigns, segments, and personalization programs in Klaviyo, including QA of flow logic.
• Monitor deliverability, conversion, engagement, revenue, and other KPIs; analyze performance data and develop optimization recommendations.
• Manage client accounts, strategic initiatives, scope, deliverables, timelines, and day-to-day client relationships.
• Lead monthly email production workflows and coordinate with design teams to execute campaigns from briefs.
• Mentor lifecycle marketing specialists on technical skills and client relationship building.

Requirements

• 5–7 years of experience building, executing, and leading lifecycle and retention marketing programs for DTC ecommerce brands.
• Expert hands-on experience with Klaviyo emails, flows, segments, and campaigns.
• Required agency experience managing multiple client accounts.
• Strong lifecycle marketing analytics, reporting, A/B testing, experimentation, optimization, organizational, and project management skills.
• Excellent client-facing communication, presentation, and relationship management abilities.
• Professional fluency in English is required. A bachelor’s degree or equivalent professional experience is required.

Nice to have

• Experience with lifecycle strategies spanning SMS, CRM, customer journeys, automation, personalization, and loyalty programs.
• Experience with Shopify or Shopify Plus brands.
• Experience supporting enterprise and high-growth ecommerce brands.
• Familiarity with additional marketing automation and CRM platforms.
• Experience presenting strategic recommendations to executive stakeholders.

Culture & Benefits

• Remote contract work within the listed Latin American countries.
• Collaborative, fast-paced environment focused on ownership, accountability, curiosity, and continuous learning.
• Professional remote work setup required for camera-on, client-facing video meetings.