Creative Designer (Performance Marketing)

TL;DR

Creative Designer (Performance Marketing): Designing and producing high-impact interactive ad creatives for AppLovin with an accent on HTML end cards and conversion-driven interactive statics. Focus on iterating based on performance data (CTR/CVR) and leveraging AI design tools to scale winning creative systems.

Location: Remote (Must be based in Europe: Ireland, Portugal, or the United Kingdom)

Company

A high-growth DTC Health & Wellness brand that has scaled to over $100M in annual sales within five years.

What you will do

• Design MOF and BOF creatives specifically optimized for AppLovin placements and inventory.
• Produce weekly assets across static, interactive HTML, GIF, and short-form video formats.
• Build interactive HTML-based creatives and end cards that outperform static CTR benchmarks.
• Iterate designs rapidly based on CTR, CVR, engagement rates, and creative fatigue signals.
• Leverage AI design tools, including Nano Banana Pro, to accelerate concepting and execution.
• Collaborate with Growth and Media teams to prioritize winning formats and scale them.

Requirements

• Proven experience designing MOF/BOF performance creatives, ideally for AppLovin or similar networks.
• Strong HTML build capability with a portfolio of interactive ad units or end cards.
• Solid foundation in static image design, GIFs, and short-form video editing.
• Proficiency with AI design tools, specifically Nano Banana Pro.
• Must be based in Ireland, Portugal, or the United Kingdom.

Nice to have

• Experience using AppLovin’s End Card (EC) Builder or equivalent HTML preview tools.
• Advanced AI workflows using multiple tools or custom automation.

Culture & Benefits

• Data-driven environment governed by OKRs and KPIs, focusing on mathematical performance.
• Opportunity to work at the intersection of creative, engineering, and performance marketing.
• Dynamic, fast-scaling corporate culture recognized by The Financial Times.