Senior Creative Strategist (AI)

TL;DR

Senior Creative Strategist (AI): Developing and implementing dynamic creative strategies for global accounts with an accent on DCO (Dynamic Creative Optimization) and performance-driven media activation. Focus on bridging the gap between creative, data, and ad tech to deliver scalable, AI-powered marketing solutions.

Location: Must be based in New York and able to work from the office at least 3 days a week

Company

A global digital agency specializing in intelligent content orchestration and data-driven creative solutions for premier international brands.

What you will do

• Define and drive the strategic direction of DCO campaigns to ensure alignment with client business goals.
• Act as a trusted advisor to senior stakeholders, fostering collaboration across internal teams and agency partners.
• Oversee the conception, execution, and performance analysis of dynamic creative strategies.
• Develop robust measurement frameworks to derive actionable insights from large data sets.
• Mentor junior team members and support professional development within the strategy team.
• Advocate for emerging technologies, including AI-driven marketing and automation, to maintain market-leading approaches.

Requirements

• 5+ years of experience in a relevant media, creative, or strategy role.
• Strong understanding of the digital media landscape, including programmatic and social platforms.
• Proven ability to craft compelling strategic narratives that integrate creative, media, and analytics.
• Demonstrated experience in managing and developing junior talent.
• Analytical rigor with high attention to detail when working with large datasets.
• Must be able to work from the office in New York at least 3 days a week.

Nice to have

• Experience delivering successful DCO campaigns.
• Knowledge of social ads manager platforms and dynamic-feed ad serving.
• Understanding of the end-to-end creative production process.
• Experience developing digital media strategies on a global or regional scale.

Culture & Benefits

• Competitive benefits packages including global maternity and parental leave.
• Summer Fridays with early office departure at 3:00 PM.
• Access to internal learning and development programs.
• Diversity and Inclusion Board with 12 affinity groups.
• Vacation, compassionate leave, and sick days.