Growth Marketing Specialist (Fintech)

TL;DR

Growth Marketing Specialist (Fintech): Driving user acquisition and market penetration in the US with an accent on HNWI targeting, localized messaging, and channel strategy. Focus on building data-driven growth experiments, optimizing customer touchpoints, and aligning local market needs with global product and marketing teams.

Location: Must be based in the US (Hybrid role)

Company

hirify.global is a leading digital asset institution building the future model of financial wealth through dynamic and accessible solutions for a new generation of investors.

What you will do

• Act as the strategic link between US market needs and central marketing, product, and analytics teams.
• Develop personas, targeting strategies, and localized messaging to acquire high-net-worth individuals.
• Audit and optimize key customer touchpoints including landing pages and onboarding flows.
• Translate market data into actionable briefs and test hypotheses to improve funnel performance.
• Monitor brand reputation, community sentiment, and potential risks in the US market.
• Adapt value propositions to ensure all communications feel native and culturally relevant.

Requirements

• 7-12+ years of experience in senior growth or marketing roles.
• Deep knowledge of the US market and crypto culture.
• Proven experience in fintech or crypto scale-ups.
• Strong analytical mindset with experience in GA4 and competitive intelligence tools.
• Ability to manage stakeholders and align global and local priorities.
• Strong editorial standards and bias for action.

Culture & Benefits

• Competitive compensation package with performance-based bonuses.
• Hybrid work environment.
• Dedicated learning and development budget.
• Comprehensive health and wellness perks.
• Regular team events and collaborative culture.