Manager, Product Marketing & Content Management (Gaming)

Location: El Segundo, California, United States; hybrid work with office attendance 2–3 times per week

Salary: $120,000–$150,000 annually

Company

hirify.global America publishes and develops online video games and virtual worlds, including MapleStory and Mabinogi, for PC, console, and mobile platforms.

What you will do

• Own go-to-market strategies for Global MapleStory and Classic World content updates, seasonal events, IP collaborations, and expansions.
• Develop positioning, key messages, integrated campaign assets, and content strategies across owned, earned, social, website, email, and external channels.
• Oversee promotional videos, update trailers, IP collaboration assets, and other high-impact creative materials.
• Protect and evolve the MapleStory brand while adapting product narratives for Western and global audiences with hirify.global Korea and publishing stakeholders.
• Analyze campaign performance, player engagement metrics, and community sentiment to optimize marketing strategies.
• Manage and develop creative, social media, and product marketing professionals, setting goals and providing coaching.

Requirements

• 5+ years of experience in product marketing and/or brand management.
• Hands-on experience in copywriting, video production, or social media management within gaming.
• Experience bringing games to market, developing marketing plans, building or improving brands, and working with internal groups or external agencies.
• Bachelor’s degree required.
• Required experience with Microsoft Office and Google Suite.
• In-depth knowledge of the online game market, games-as-a-service models, and virtual goods, with experience managing direct reports or developing junior professionals.

Nice to have

• Experience with JIRA, Confluence, or other project management tools.
• Digital marketing and/or retail landscape experience.
• Bi-lingual English and Korean communication skills.

Culture & Benefits

• Collaborative environment focused on open communication, diversity, mutual respect, player empathy, and career growth.
• Medical, dental, and vision plans, including spouse or domestic partner and dependent coverage.
• 401(k) plan with company match, health savings account contributions, flexible spending accounts, life and disability insurance, and pet insurance.
• Paid time off, sick days, company holidays, and a year-end break.
• Wellness credit, lunchtime yoga, language classes, catered lunches, team events, happy hours, and an onsite snack bar.