Manager, Product Marketing & Content Management (Gamedev)

TL;DR

Manager, Product Marketing & Content Management (Gamedev): Developing and executing go-to-market strategies and content plans for Global MapleStory with an accent on brand storytelling and player engagement. Focus on crafting integrated campaigns, overseeing high-impact asset production, and leading a cross-functional creative team to drive live service goals.

Location: Hybrid in El Segundo, CA (working in the office 2-3x a week)

Salary: $120,000 - $150,000 per year

Company

hirify.global America is a global video game publisher and developer of online virtual worlds, known for celebrating franchises like MapleStory and Mabinogi.

What you will do

• Own go-to-market strategies for major content updates, seasonal events, IP collaborations, and expansion releases.
• Develop and maintain a content strategy across owned, earned, and social channels, overseeing the production of high-impact assets.
• Act as the brand guardian for Global MapleStory, ensuring creative output captures the game's charm and energy.
• Partner with the hirify.global Korea development team to localize and adapt product narratives for Western audiences.
• Lead social content strategy, managing briefs and publishing across YouTube, social media, websites, and email.
• Directly manage and coach a team of creative, social media, and product marketing professionals.

Requirements

• 5+ years of experience in Product Marketing and/or Brand Management roles.
• Hands-on background in copywriting, video production, or social media management within a gaming context.
• Proven experience bringing games to market, including building marketing plans and improving brands.
• Bachelor’s degree.
• Must be based in or able to work hybrid in El Segundo, CA.
• Proficiency with Microsoft Office and Google Suite.

Nice to have

• Bi-lingual proficiency in English and Korean.
• Experience with JIRA, Confluence, or other project management tools.
• Experience in the digital marketing or retail landscape.

Culture & Benefits

• Comprehensive medical, dental, and vision plans including HSA options.
• 401(k) savings plan with company match.
• Wellness credits, lunchtime yoga, and language classes.
• Generous paid time off, sick days, company holidays, and a year-end break.
• Office perks including bi-monthly catered lunches, monthly happy hours, and a well-stocked snack bar.